Designmatters presents LA EARTHQUAKE GET READY

Art Center’s TDS Project is Starting to Shine for 2008.

 

Project:  To create illustrative and graphic design imagery for a sourcebook that will inform people of Los Angeles about what can happen and what to do when the next BIG EARTHQUAKE HITS!  If a hurricane can destroy a city, so can an earthquake at a magnitude 8.0.  Get Prepared!

Instructors: Ann Field | Jason Holly | Clive Piercy | Paul Rogers

Art Direction: Christoph Niemann | Stefan Sagmeister

ILLUSTRATIONS BELOW > Everett Ching

 

Zero Aid

LA

Earth Attack

Fallen

LA 8.0 Artifact

SOURCE for INFO below > http://www.accd-dm.org/index.php?option=com_content&task=view&id=109&Itemid=146

The Los Angeles Earthquake: Get Ready  “The history of humanity has always been a race between learning and disaster.”—H.G. Wells The Los Angeles Earthquake: Get Ready is a multimedia public safety campaign and sourcebook initiative created and led by Art Center College of Design, using the unique expertise of designers to generate new research and visual communication tools about seismic safety. Utilizing new design methodologies, this initiative is intended to mobilize the media, as well as policy- and decision-makers—and most importantly, the general public—to measurably increase earthquake preparedness throughout the Greater Los Angeles area. The initiative will serve as a model for identifying effective earthquake preparation and recovery strategies that can have applications throughout California and worldwide. The Los Angeles Earthquake: Get Ready will be launched the week of November 12, 2008, in conjunction with The Great Southern California ShakeOut. The Los Angeles Earthquake: Get Ready includes three interrelated components: 1) a Sourcebook for the media and government and civic decision-makers;  2) a High-Profile Civic Event for audiences from throughout the Greater Los Angeles region; and  3) a Multimedia Public Awareness Campaign utilizing contemporary modes of communication. Each of these major components represents a new communications paradigm that reflects contemporary social expectations and modes of behavior. Sourcebook This publication will be a unique compendium of the latest knowledge and scientific data about earthquake preparedness and recovery by educational institutions, civic agencies, and individual experts in a wide variety of fields. The Sourcebook will also include striking illustrations and graphic imagery by renowned designers and artists, which will enhance the content in a fresh and effective manner. The book is intended as an outreach tool that makes wide-ranging information available to the media and decision-makers in many arenas. Made possible in part by the National Endowment for the Arts, the publication is edited by David Ulin—Book Review editor for the Los Angeles Times and author, The Myth of Solid Ground: Earthquakes, Prediction, and the Fault Line Between Reason and Faith—and contains an introductory essay by former FEMA director James Lee Witt. The publication is scheduled for release in November 2008. One thousand copies will be printed. High-Profile Civic Event On the evening of Friday, November 14, 2008, a major civic event and public rally conceived by Art Center will culminate the week-long series of activities planned for the Great Southern California ShakeOut, an unprecedented effort organized by government, public and private sector agencies to inspire Southern Californians to get ready for big earthquakes and prevent disasters from becoming catastrophes. This immersive educational experience will be staged in downtown Los Angeles at Nokia Plaza, a 40,000-square-foot open-air space designed with flexibility and state-of-the-art “plug and play” technology to accommodate large multigenerational audiences. Beyond an information gathering opportunity, with presentations by state and city government leaders, the rally will showcase media and a short animated film depicting the anticipated impact of a magnitude 7.8 earthquake on the southern San Andreas Fault modeled in the ShakeOut Earthquake Scenario.  The rally is also expected to launch “The Los Angeles Earthquake: The Recovery Game,” a collaborative forecasting game that will be played via an online shared platform and actively facilitated by a professional team for two-to-four weeks after the rally. Designed in collaboration with the non-profit strategic research group The Institute for the Future and based on scientific data from the ShakeOut Earthquake Scenario, the game will simulate a major earth¬quake in the Los Angeles area, inviting players of all ages and backgrounds to shape their collective preparedness by developing and practicing response strategies to this natural event. Along with the Get Ready Rally, the overall objective of The Recovery Game is to create an engrossing and cohesive narrative that will carry key takeway public awareness messages about preparedness, community, and resiliency in the face of a major earthquake that is an inevitable part of Southern California´s future. The Civic Event will be widely broadcast in all media and comprehensively documented to ensure its broadest possible dissemination. A final report on the overall “Get Ready” initiative will also be produced and distributed to all sponsors and consortium partners. Multimedia Public Awareness Campaign A campaign utilizing both traditional and cutting-edge media—including alternative networks and mobile technologies—will target the general public, especially underserved populations in the Greater Los Angeles area. Partners from the University of Southern California Annenberg School of Communication, the Southern California Earthquake Center (SCEC), and other expert advisors will participate at key junctures of research and pilot testing to provide metrics for evaluation, viability in content and direction. Art Center is collaborating with David Droga and his award-winning team at Droga5 to develop the campaign, which will be announced at the ShakeOut Civic Event and disseminated in 2009. The campaign will be disseminated across multiple media channels to coincide with the November 2008 earthquake-related civic events currently being planned in Los Angeles.